Salons around the country are tapping into the self-care movement by providing guided meditations along with that “I’m Not A Waitress Red”. The owner of Sundays, one such salon, said that she got the idea for adding meditation to their offerings after clients repeatedly told her that coming to a nail salon was the only time they had for themselves. “It dawned on me that I could give them a chance to not only look good but also feel serene through meditation,” she said. Expect to see this combo pack of serene mind and banging nails in more salons around the country.
It’s a rare case of the mobile game meets cosmetics brand. And it proves that a partnership may not have to make sense to everyone if it generates sales.
Recently, in China, the extremely popular Tencent mobile game “Honor of Kings” (Western version titled “Arena of Valor”) and high-end cosmetics brand M.A.C. released five co-branded limited-edition lipsticks that were available on Tmall, the M.A.C. website, and a WeChat mini-program. All five lipsticks sold out, with 14,00 pre-orders in 24 hours. Love the cross culture uniqueness of this concept – how might it play out in the US?
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The Queen and Paris is Burning
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