
February 27, 2020

Secret Semaphores

Hum a Few Bars
Bar codes – have you ever looked at those mysterious grids and wondered what language they actually speak? And to whom?? (So many questions!) Well, the folks at Electronicos Fantasticos went even further down that road, wondering what music they could extract from the piano-like keys existing on every commercial package today. The black and white stripes seem to produce a variety of rhythmic and tonal noises, which the design group has now translated into two instrumental projects: the Barcoder, a vigorous piece of musical performance, and the Barcodress, a pattern-covered gown that’s played when the wearer moves in front of the scanner. The group’s ultimate goal is to create an entire orchestra of similar instruments. We are picturing an awesome flash mob moment at the self-checkout line … any takers?
Game On!

Whisper Sweet Things

The Bodyguard


Petit Panic Room?

Pop Quiz
In the marketing wars, pop culture can be a dangerous place for heritage brands. How often do we cringe at an old icon’s attempts to metaphorically throw on a beanie and order an IPA. Well, this week, we have a double treat (or threat, depending on how you see it!)
First up, Jif enters the urban slang playbook to generate a heated discussion on whether Gifs, the animated files so dearly beloved by all of us incapable of forming complete sentences, is pronounced like the esteemed brand name. Props for created a debate that we are willing to be invested in!!


Our second item showcases a unique move by Oreo, a brand that is no stranger to winning the culture wars. The brand has announced a limited time ‘drop’ with the possibly over-hyped, over-priced streetwear brand, Supreme. Slam dunk or shark jump? You decide!



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